MACIAS RENDON WASHINGTON ASDRUAL

FCSH

Orcid: 0000-0003-2742-5132

Scopus id: 57196475106

Áreas de investigación

Management of Technology and Innovation

Agricultural and Biological Sciences (miscellaneous)

Development

Marketing

Business, Management and Accounting (all)

Education

Métricas
12

Publicaciones

44

Citaciones

4

H-index

3

H5-index

1.12

FCWI

Conteo de citas `
Publicaciones por año `
# Título Citaciones Año de publicación
1

Determinants of satisfaction with online food delivery providers and their impact on restaurant brands

6

2023

2

Analysis of the Ecuadorian government's proposed methodology of brand valuation: application in agricultural sector brands

2

2023

3

Determinants of attitude towards and purchase intention of private label brands in Ecuador

1

2023

4

COVID-19 lockdown and the satisfaction with online food delivery providers

8

2021

5

The option pricing theory in the evaluation of real estate projects: The waiting option

0

2020

6

Validating a scale for measuring teachers’ expectations about generic competences in higher education: The Ecuadorian case

8

2019

7

Unauthorized use of famous brands and its impact on brand equity dimensions

4

2019

8

Brand valuation by price premium: Theoretical explanation and practical application using conjoint analysis

3

2018

9

Trademark dilution: Comparing the effects of blurring and tarnishment cases over brand equity

5

2017

10

Trademark dilution and its practical effect on purchase decision

4

2017

11

Trademark dilution analysis: A parody to El Chavo del 8

1

2016

12

Students’ perceived risk and investment intention: The effect of brand equity

2

2015

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Proyectos por año
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En ejecución
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Finalizados
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Total
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