MACIAS RENDON WASHINGTON ASDRUAL
Orcid: 0000-0003-2742-5132
Scopus id: 57196475106
Correo:
wamacias[at]espol.edu.ec
Áreas de investigación
Management of Technology and Innovation
Agricultural and Biological Sciences (miscellaneous)
Development
Marketing
Business, Management and Accounting (all)
Education
Métricas
13
Publicaciones
57
Citaciones
5
H-index
3
H5-index
0
FCWI
Conteo de citas
Publicaciones por año
| # | Título | Citaciones | Año de publicación | Publicado en |
|---|---|---|---|---|
| 1 |
Brand equity and purchase decision of fast-moving consumer goods |
0 |
2024 |
Tec Empresarial |
| 2 |
Determinants of satisfaction with online food delivery providers and their impact on restaurant brands |
12 |
2023 |
Journal of Hospitality and Tourism Technology |
| 3 |
Analysis of the Ecuadorian government's proposed methodology of brand valuation: application in agricultural sector brands |
4 |
2023 |
Journal of Agribusiness in Developing and Emerging Economies |
| 4 |
Determinants of attitude towards and purchase intention of private label brands in Ecuador |
2 |
2023 |
Revista Venezolana de Gerencia |
| 5 |
COVID-19 lockdown and the satisfaction with online food delivery providers |
10 |
2021 |
Estudios Gerenciales |
| 6 |
The option pricing theory in the evaluation of real estate projects: The waiting option |
0 |
2020 |
Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology |
| 7 |
Validating a scale for measuring teachers’ expectations about generic competences in higher education: The Ecuadorian case |
8 |
2019 |
Journal of Applied Research in Higher Education |
| 8 |
Unauthorized use of famous brands and its impact on brand equity dimensions |
5 |
2019 |
Review of Marketing Science |
| 9 |
Brand valuation by price premium: Theoretical explanation and practical application using conjoint analysis |
3 |
2018 |
Knowledge Management |
| 10 |
Trademark dilution: Comparing the effects of blurring and tarnishment cases over brand equity |
5 |
2017 |
Management and Marketing |
| 11 |
Trademark dilution and its practical effect on purchase decision |
4 |
2017 |
Spanish Journal of Marketing - ESIC |
| 12 |
Trademark dilution analysis: A parody to El Chavo del 8 |
1 |
2016 |
Comunicacion y Sociedad (Mexico) |
| 13 |
Students’ perceived risk and investment intention: The effect of brand equity |
3 |
2015 |
Management and Marketing |
Métricas
En ejecución
Finalizados
Total
Proyectos por año de inicio
Proyectos por año de finalización